If you are a webmaster, you may have submitted your website to several directories, you can even run one yourself. There are thousands and thousands of directories on the network and they have all their advantages and disadvantages. Good webmasters should be able to evaluate these differences to assess the evidence that will be worth the time, effort and money to send.
While all webmasters want to increase traffic, and often their goal is to get more visitors from directory submissions, the fact is that most directories do not attract many visitors. Even DMOZ, one of the largest and most popular directories on the Internet, brings a few browsers to the many sites listed there. Other guides that spend several thousand dollars each month on advertising can only bring some visitors.
Now don’t get me wrong, popular directory sites listed in a good place near the top of the popular categories can see a large number of visitors, but that’s the exception, not the rule. But even one visitor a month is better than nothing.
Major search engines create lower rankings based on factors on the page, such as how often your keyword appears on your page, if the keyword is used in bold, italic, H1, H2, etc. To some extent, search engines rank pages according to what the rest of the web says about them. This means that links to your website are considered positive voices, and the linking text on these links helps in categorizing your page’s content. If the rest of the web reports that a web page is a “miserable failure”, search engines will take it into account, regardless of the page you are on.
The key point is that directories provide webmasters with a way to vote on their website by getting a new link. Regarding labeling, the disadvantage of most directories is that, instead of linking your site to the main phrase as anchor text, it links to your site through the title, which only provides a specific labeling by title. Worse, directories sometimes use a URL as the main text that does not provide any sorting benefit. The absolute worst way to link a directory to your site is through a tracking script URL that allows the directory program to calculate visits to your site, but does not provide any benefit to SEO. The ideal case would be a directory that uses a direct link to the key phrase specified as anchor text, but this is very rare.
The final SEO factor to consider is the difference between floating text links and links that are naturally integrated into the content. Search engines understand that natural links in content can provide more accurate text, and that floating links are often used with links purchased for SEO. If you can get your text link within the text of the surrounding content, this is the ideal case.
Another factor to consider is the saturation of the guide. This simply means how full the directory, or target sub-category, is full with other websites. If you think about Google PageRank, the idea of linking as a vote, as discussed above, becomes more complex. In fact, each page has a certain amount of PageRank, and this voting power is divided among all the links on the page. In practice, this means that if your site’s link is the only one on the page, you’ll get the most benefit because you get the full power of the page’s possible vote. This is rarely the case, because there are multiple directory entries that share PageRank. If the directory grows to hundreds of links for each category, it has reached the saturation point and the list is less useful. So, the best time to introduce a good new guide is at first!
Free of charge for paid
Some directories are free, some require a reciprocal link, others require a single payment or a recurring payment. The Yahoo Guide, for example, requires a recurring annual payment of $ 299. DMOZ is free, but many sites wait years to be listed. One of the advantages of paid directories is that the fact that they are not slow free shipments, which in turn slow down the saturation of the directory. This factor can make the introduction of the purchased directory a valuable investment, and often these directories are also of higher quality, making them a better source for users, making them …